a
Location Might Be King, But Entrepreneurial Thinking Rules
"Location, location, location" is one of the most overused (and misunderstood) phrases in the real estate business. Sure, when it comes to real estate, a property in a great location can seem like a no-brainer investment, but where do YOU fit into your investment decision? What role does entrepreneurial vision and imagination play in deciding what and where to invest your time, energy, and money?
For real estate entrepreneurs, like other entrepreneurs, seeing possibilities where others might see problems is the name of the game. Entrepreneurial real estate investors look beyond the obvious to discover or create value on their own.
In the 1970s when Donald Trump bought the West Side Yards in Manhattan, people thought, "Why?!" At the time the area wasn't much of a "location," but today, that once non-location is Trump Place and the surrounding area is one of the most desirable and valuable parts of Manhattan.
Successful real estate entrepreneurs like Donald Trump are able to read local market signals and make investment decisions based on their appraisal of the future, not the past.
In New York City, the major real estate action isn't just in Manhattan. Brooklyn offers another example of how early local knowledge and entrepreneurial vision can pay huge dividends.
For decades, the Red Hook section of Brooklyn symbolized urban decay with its empty streets and old, vacant warehouses. But where others saw a wasteland, retired police detective Gregory O'Connell saw an opportunity. In the late '70s he started buying properties in the neighborhood and over time he became a fixture in the neighborhood. O'Connell is what Trump University real estate faculty would consider a "neighborhood entrepreneur." Today, O'Connell is a multimillionaire and the biggest developer in Red Hook, where property prices and business activity--small and large--are booming.
Just as Trump saw the potential in investing in Manhattan's West Side Yards, O'Connell saw the promise in Brooklyn's Red Hook section.
With more and more people getting involved in real estate and calling themselves "investors," there is more money out there looking for fewer good deals. That's why now more than ever, new profit-seeking real estate entrepreneurs need world-class education, guidance, and support to learn how to study market conditions and how to analyze markets so they can outsmart the novice investors out there investing by the seat of their pants.
Local market knowledge and appraising the future are major themesin PIC's concepts. They're not about getting rich quick, but about getting rich smart. To learn contact us for more information.
For real estate entrepreneurs, like other entrepreneurs, seeing possibilities where others might see problems is the name of the game. Entrepreneurial real estate investors look beyond the obvious to discover or create value on their own.
In the 1970s when Donald Trump bought the West Side Yards in Manhattan, people thought, "Why?!" At the time the area wasn't much of a "location," but today, that once non-location is Trump Place and the surrounding area is one of the most desirable and valuable parts of Manhattan.
Successful real estate entrepreneurs like Donald Trump are able to read local market signals and make investment decisions based on their appraisal of the future, not the past.
In New York City, the major real estate action isn't just in Manhattan. Brooklyn offers another example of how early local knowledge and entrepreneurial vision can pay huge dividends.
For decades, the Red Hook section of Brooklyn symbolized urban decay with its empty streets and old, vacant warehouses. But where others saw a wasteland, retired police detective Gregory O'Connell saw an opportunity. In the late '70s he started buying properties in the neighborhood and over time he became a fixture in the neighborhood. O'Connell is what Trump University real estate faculty would consider a "neighborhood entrepreneur." Today, O'Connell is a multimillionaire and the biggest developer in Red Hook, where property prices and business activity--small and large--are booming.
Just as Trump saw the potential in investing in Manhattan's West Side Yards, O'Connell saw the promise in Brooklyn's Red Hook section.
With more and more people getting involved in real estate and calling themselves "investors," there is more money out there looking for fewer good deals. That's why now more than ever, new profit-seeking real estate entrepreneurs need world-class education, guidance, and support to learn how to study market conditions and how to analyze markets so they can outsmart the novice investors out there investing by the seat of their pants.
Local market knowledge and appraising the future are major themesin PIC's concepts. They're not about getting rich quick, but about getting rich smart. To learn contact us for more information.
