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Know Your Customer, Create Your Success
Good morning, Mr. or Ms. Entrepreneur. I'd like to ask you a very basic question today:Do you know who your customers are?
That's an interesting question, because there are so many ways to answer it. As an experiment, I asked our Executive Editor Barry Lenson to call three entrepreneurs and ask them that question. Here is what they told Barry:
Entrepreneur #1 answered, "Well, I know who my customers are, but I have never actually spoken to any of them."
Entrepreneur #2 said, "I have spent a lot of money on focus groups that told me what my customers like, and don't like, about my products."
Entrepreneur #3 replied, "My customers are mostly men between the ages of 22 and 25 with incomes between $50,000 and $75,000."
Those are all valid answers. But they are pretty different. Each of them says something different about what it means to know your customers.
But since today is the day after the Martin Luther King Jr. Day, I'd like to position the question a bit differently: How much do you know about the heritage, religious and racial backgrounds of your customers?
Even today, many business owners know nearly everything about their customers - except about their heritage, religion, ethnicity or race.
DO YOU HAVE WHAT IT TAKES TO GET RICH THE PIC WAY? WITHIN 30 DAYS OF CONSISTENT FOCUS, YOU CAN MAKE IT. GIVE IT A TRY.
Labels: Create Your Success
